Shoshana Zuboff

Shoshana Zuboff

Exprofessor at Harvard Business School

Shoshana Zuboff (born 18 November 1951)[2] is an American author, Harvard professor, social psychologist, philosopher, and scholar.

Zuboff is the author of the books In the Age of the Smart Machine: The Future of Work and Power and The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism, co-authored with James Maxmin. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, integrates core themes of her research: the Digital Revolution, the evolution of capitalism, the historical emergence of psychological individuality, and the conditions for human development.[2]

Zuboff’s work is the source of many original concepts including “surveillance capitalism“, “instrumentarian power”, “the division of learning in society”, “economies of action”, “the means of behavior modification“, “information civilization”, “computer-mediated work”, the “automate/informate” dialectic, “abstraction of work”, “individualization of consumption” and “the coup from above”.

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