Michael Schrage

Michael Schrage is author of ’The Innovator’s Hypothesis’ [MIT Press 2014] and ‘Who Do You Want Your Customers To Become?’ [Harvard Business Review Press 2012], ‘Serious Play’ [Harvard Business Review Press 2000], among others. ‘Recommender Systems,’ his latest book, will be published by MIT Press. His research, writing and advisory work focuses on the ‘behavioral economics’ of models, prototypes and experiments as media for managing ‘innovation risk’ and opportunity. He’s pioneering work in ‘selvesware’ technologies – he coined the word – designed to augment aspects, attributes and talents of productive individuals. Current research efforts examine the interplay of ’network effects’